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		<title>Secretul unei “bune guvernari” a propriului business sau cum sa nu-ti arunci afacerea la cos</title>
		<link>http://cipriandron.wordpress.com/2007/04/12/secretul-unei-%e2%80%9cbune-guvernari%e2%80%9d-a-propriului-business-sau-cum-sa-nu-ti-arunci-afacerea-la-cos/</link>
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		<pubDate>Thu, 12 Apr 2007 20:26:59 +0000</pubDate>
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		<description><![CDATA[Sunt la ora 21.30, intr-o zi buna de lucru aflata la mijlocul unei saptamani. Ma gandesc la desele contacte de afaceri si la experientele avute in relatiile contractuale cu diverse si celebre firme iesene; nu pot sa nu remarc ca le uneste ceva: lipsa coloanei vertebrale a managementului profesionist. Iata de ce… Functioneaza avand la [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cipriandron.wordpress.com&amp;blog=951051&amp;post=8&amp;subd=cipriandron&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Botez de Brand &#8211; Capcanele promovarii produselor noi prin intermediul celor vechi</title>
		<link>http://cipriandron.wordpress.com/2007/04/12/botez-de-brand/</link>
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		<pubDate>Thu, 12 Apr 2007 19:31:55 +0000</pubDate>
		<dc:creator>Ciprian Dron</dc:creator>
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		<description><![CDATA[Acum ceva timp, in era produselor (prin anii &#8217;50), numele unei companii spunea tot. Acest lucru se datora faptului ca fiecare companie se specializase pe un anumit tip de produse. Insa lucrurile au evoluat, iar progresul tehnologic a adus in scena compania-conglomerat care nu este focusata pe nici un domeniu. Ea poate activa in orice [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cipriandron.wordpress.com&amp;blog=951051&amp;post=11&amp;subd=cipriandron&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Ciprian Dron</media:title>
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		<title>Dincolo de Creativitate….</title>
		<link>http://cipriandron.wordpress.com/2007/04/12/dincolo-de-creativitate%e2%80%a6/</link>
		<comments>http://cipriandron.wordpress.com/2007/04/12/dincolo-de-creativitate%e2%80%a6/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 19:26:07 +0000</pubDate>
		<dc:creator>Ciprian Dron</dc:creator>
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		<description><![CDATA[Pasii amenintatori ai concurentei, vartejul legislatiei, alinierea la standardele europene, dorinta de a creste afacerile ne trimit intr-o cursa nebuna in cautarea creativitatii. Vrem ca ideile de promovare a brandurilor noastre sa fie inovative si vedem in ele factori esentiali si decisivi ai cresterii. Televiziunile, radiourile, ziarele, revistele, elementele publicitare indoor si outdoor sunt canalele [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cipriandron.wordpress.com&amp;blog=951051&amp;post=10&amp;subd=cipriandron&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Spune: Drumul de parcurs este&#8230;.</title>
		<link>http://cipriandron.wordpress.com/2007/04/12/spune-drumul-de-parcurs-este/</link>
		<comments>http://cipriandron.wordpress.com/2007/04/12/spune-drumul-de-parcurs-este/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 19:24:47 +0000</pubDate>
		<dc:creator>Ciprian Dron</dc:creator>
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		<description><![CDATA[Observatie: Marea majoritate a firmelor mici si mijlocii din Romania se recunosc prin crizele de indentitate; nu stiu sa se priveasca, sa afirme, sa comunice publicurilor lor cine sunt si care sunt motivatiile profunde ale existentei lor pe piata. Acesta este unul dintre motivele pentru care nu asistam la dezvoltarea lor si mai ales nu [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cipriandron.wordpress.com&amp;blog=951051&amp;post=9&amp;subd=cipriandron&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Identitatea corporatista</title>
		<link>http://cipriandron.wordpress.com/2007/04/12/6/</link>
		<comments>http://cipriandron.wordpress.com/2007/04/12/6/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 19:17:53 +0000</pubDate>
		<dc:creator>Ciprian Dron</dc:creator>
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		<description><![CDATA[In contextul dezvoltarii rapide a economiei nationale, al dezvoltarii de noi piete de desfacere, firmele trebuie sa caute sisteme de diferentiere cat mai puternice intre produsele lor si ale concurentei si sa le promoveze pe piata intr-un mod activ, pentru a rezista si a se dezvolta. Cumparatorul alege in functie de calitate si pret, dar [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cipriandron.wordpress.com&amp;blog=951051&amp;post=6&amp;subd=cipriandron&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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